OUR PURPOSE

Nature deficit is real.

City dwellers spend 90% of their time indoors, chasing bigger revenues, higher salaries, and faster results. In a world where speed, constant availability, and short-term consumption increasingly threaten both human well-being and planetary health, we at Koyia, are committed to contributing to a more balanced and sustainable trajectory.

Our conviction is simple but fundamental: society needs to slow down. Providing space for recovery, presence, and meaningful interaction with nature supports human health and well-being while reinforcing care for the ecosystems upon which both society and business depend.

Our Role and Responsibility

Koyia develops natural scent oils based on carefully hand-picked spruce shoots and essential oils with phytoncides – an ingredient with scientifically documented stress-reducing and health-supporting effects, including lowered heart rate, blood pressure, and cortisol levels, as well as improved heart rate variability (HRV), focus, and immune function.

Sustainability is embedded in our business model. We operate in a context where the gap between people and nature continues to widen, while prevailing consumption patterns drive both health-related and environmental challenges. Koyia’s role is to counter these trends through products, communication, and operational decisions that support long-term value creation for people, the planet, and our business.

THE HEALTHY LOOP

At Koyia, everything starts with the forest – and comes back to it.

Research shows that when people feel closer to nature, they are more willing to protect it. For us, this creates a healthy loop: our scents depend on living, resilient forests, and in return they aim to help people slow down, breathe deeper, and reconnect with the natural world.

When we take better care of ourselves, we also tend to take better care of what surrounds us.

That’s why our sustainability work focuses on three simple ideas:

WELL-BEING
Stress isn’t just a personal issue – it’s a sign of systems moving too fast. By creating moments of calm, presence, and recovery in everyday life, Koyia supports long-term mental and physical health.

LESS, BUT BETTER
We don’t believe in speed, volume, or constant replacement. Our products are made in small batches, meant to last, be used with care, and appreciated over time. This helps reduce waste and encourages more conscious consumption.

CARE FOR THE CLIMATE
Climate impact is closely tied to how much we consume and how disconnected we’ve become from natural limits. By slowing things down and strengthening our relationship with nature, we address both the symptoms and the root causes of climate change.

Together, these principles guide how we design, produce, and grow – always with respect for both people and the ecosystems we depend on.

forward looking

Koyia views sustainability as an ongoing commitment and an integral part of our business strategy. We aim to continuously strengthen our sustainability performance through product development, partnerships, and operating practices that create measurable, long-term value for people, the planet, and our business.

By consistently promoting slowness, quality, and respect for natural systems, Koyia seeks to contribute to the transition toward a more sustainable economy and healthy society.